Diagnosis-first · Architecture-led

Marketing is active — but growth still leaks?

Marketing Architect Studio finds where your commercial system breaks — and builds the architecture that fixes it. From a 14-day diagnostic to a 90-day Action Plan, with rigor, not theatrics.

60+commercial systems diagnosed across 12 industries
$3M+in marketing budgets audited and reallocated
14 daysto first diagnostic readout — guaranteed

Great marketing doesn't just happen — it's architected. Let's start building.

Mini Marketing MRI · 2 minutes

Where is your growth leaking?

Five diagnostic questions. Before you book a call — get a clinical pre-screen of where your commercial system breaks.

Question 01 / 05  ·  Measurement
How do you measure whether marketing is working?
Question 02 / 05  ·  Symptom
Where does effort consistently fail to equal results?
Question 03 / 05  ·  Decision logic
How are marketing decisions made?
Question 04 / 05  ·  Process
How does a sale happen in your business?
Question 05 / 05  ·  Past attempts
What have you tried in the past 12 months?
Marketing MRI — Required

There's a system leak — likely deeper than it looks.

Fact
Gap
Primary leak zone

Without a full diagnostic, you're operating on assumptions. The 14-day Marketing MRI maps your funnel, P&L, CRM, and ad spend — and delivers a ranked Leakage Map. Guarantee: if we don't find at least $1,200 in hidden losses, you pay nothing.

Book diagnostic call
Marketing MRI — Recommended

Partial signals — leakage is likely present.

Fact
Gap
Probable bottleneck

Some measurement and process structure exists — but there are likely bottlenecks that aren't visible from the inside. A full MRI surfaces exactly where, with confidence-ranked evidence.

Book a strategic call What is MRI?
Optimization · Sync

Foundation is there — the unlock is in the details.

Fact
Gap
Next step

You measure, you have a process. The next level of growth typically comes from closing specific optimization gaps — which an Architecture Sync or focused strategy session can address.

Let's talk format
Studio POV

More content more growth.

If the system underneath doesn't change, more posts just amplify the noise. Architecture first. Execution second.

How Studio works

Diagnose → Design → Drive. Every step dated.

Studio doesn't sell open-ended "strategic advice." Each phase has a fixed duration, defined deliverable, and clear handoff point. You know what you're getting, and when.

Diagnosis
Design
Drive
DAY 0 – 14
Marketing MRI
P&L, CRM, and advertising data audit. Unit economics review. Leakage mapping. Founder-level interviews.
Diagnostic Report + Leakage Map
DAY 14 – 28
Architecture Design
Offer triage. Funnel architecture. KPI logic. Priority sequencing. 30/60/90 Action Plan delivered.
Action Plan + Blueprint
DAY 28 – 120
Architecture Sync
3-month implementation rhythm. Weekly cadence. Bottleneck-by-bottleneck movement. KPI tracking.
Working commercial system
DAY 120 +
Handoff
You own the system. Studio steps out. No open retainer, no dependency. Optional re-engagement on your terms.
Client owns it
Portfolio · Industries Served

Verticals where Studio operates.

Studio doesn't publish a public client list — most engagements work under confidentiality. But the vertical mix, scope and approach paint a real picture of where we operate.

Track record

60+ businesses architected · $3M+ in marketing budgets diagnosed and reallocated.

How we work

Diagnosis-first. Every engagement starts by finding where money is leaking — before any recommendation goes out.

Engagement model

Scoped, never open-ended. MRI 14 days. Sync 3 months. Studio steps out when you own the system.

01 / Real Estate
Real Estate
Focus: CAC architecture, sales-funnel redesign, lead-to-deal pipeline cohesion.
02 / B2B Tech
B2B Technology
Focus: Sales-marketing alignment, ICP redefinition, pipeline velocity.
03 / Retail
Retail & E-commerce
Focus: Margin architecture, channel reallocation, retention loop design.
04 / Manufacturing
Manufacturing
Focus: Commercial pathway redesign, partner logic, category positioning.
05 / Professional Services
Professional Services
Focus: Trust architecture, premium positioning, referral engine.
06 / Education
Education
Focus: Offer architecture, funnel restructuring, cohort sales sequence.
Confidentiality note: Studio protects client data. Specific engagement details are shared only in qualified referral context, under NDA.
How Studio reads a case

Problem → Leak → Fix → Result

Every Studio engagement reads the same four layers. The diagnostic isn't a vague audit — it's a structured readout showing where the commercial system breaks and what fixes it.

01 · Problem
Surface signal. "Leads are up, but revenue is flat." "Ad spend grew 40%, conversions didn't move." Owner-level observation, not the root.
02 · Leak
Where money exits. Specific point in the system — offer, traffic, qualification, sales, follow-up, retention — where commercial value escapes before becoming revenue.
03 · Fix
Architectural correction. Not a tactic — a redesign of the broken layer. New offer logic, new funnel structure, new qualification rules, new sales cadence.
04 · Result
Measurable commercial shift. The same business, with the same team, producing different numbers — because the system underneath changed.
Audience · Who Studio is for

Studio works with four kinds of buyers.

Each segment buys a different layer of Studio's offer — but all four share one trait: marketing already exists, and the system underneath needs architectural work.

01

Founder-led businesses

Marketing is happening — ads run, content ships, leads come in — but the system feels fragmented. The founder still carries it. What MAS provides: diagnosis + commercial architecture so growth isn't dependent on the founder's attention.

Best fit · Marketing MRI → Architecture Sync
02

Growth-stage companies

Team in place. Process exists. Activity is high. But growth slows, CAC creeps up, and decisions feel reactive. What MAS provides: architectural layer above tactical work — strategy, KPIs, sequencing, partner orchestration.

Best fit · Architecture Sync → Marketing Outsourcing
03

Corporate teams

Departments speak different languages — marketing chases content, sales chases pipeline, finance chases margin. What MAS provides: diagnosis + workshops + senior commercial logic that aligns the org under one profit-focused system.

Best fit · Corporate Workshops → Marketing MRI
04

Course audience

Owners and operators learning the architectural way of seeing — not buyers of Studio yet, but learners of the same operating logic. What MAS provides: a 7-week working program that teaches Studio's diagnostic and architectural method.

Best fit · Marketing Architecture (7-week program)
What Studio offers

Five services. One operating logic.

Every Studio service serves the same architecture-first principle: diagnose before you decide, design before you spend, drive before you scale.

01 · Flagship · Diagnostic

Marketing MRI + 90-Day Action Plan

A 14-day commercial diagnostic for established businesses. We find where your marketing money is leaking — and deliver a 90-day plan to fix it.

What's included

  • Full P&L, CRM and ad-data audit (under NDA)
  • Unit economics + CAC/LTV analysis
  • Commercial Leakage Map (visual breakdown)
  • Priority Architecture (what to fix first, and why)
  • 30/60/90-day Action Plan
  • 2-hour management workshop walkthrough
  • Maximum 3 hours of your time across 14 days
✓ 100% money-back guarantee
If we don't find at least $1,200 in hidden losses — the diagnostic is free.

We refund 100% on the day the diagnostic ends. No friction, no hidden clauses. The math has to be there for us to keep your money.

$1,500 scope-based · 14 days · max 2 engagements/month
Start with MRI Get full details
02 · Implementation

Architecture Sync

A 3-month implementation rhythm following MRI or an agreed strategy. Weekly cadence, strict KPI discipline. We stay until you own the system, then step out.

What's included
  • Weekly 60–90 minute strategic working sessions
  • KPI tracking + accountability cadence
  • Bottleneck-by-bottleneck movement
  • Specialist/partner orchestration when needed
  • Founder/owner-level engagement
  • Final handoff with operating playbook
$1,500/ month 3-month minimum · scoped, not open-ended
Book a fit call
03 · Education

Marketing Architecture

From Chaos to a Manageable System. A 7-week working program for business owners. Build your marketing system live, in small cohorts. Not a course — a working program with weekly outputs, templates, and personal review.

7-week curriculum
  • Week 1 — Diagnosis: find your system gaps
  • Week 2 — Audience: define ICP, pain, decision drivers
  • Week 3 — Offer: structure value with clarity
  • Week 4 — Trust: build proof architecture
  • Week 5 — Copywriting: sales-focused messaging
  • Week 6 — Sales path: map interest-to-action journey
  • Week 7 — Control & launch: monitoring framework
$330/ Standard seat $560 Premium (with personal review) · Custom for teams
Apply for interview
04 · Corporate

Corporate Workshops

Team-wide architecture thinking for organizations of 8+ people. We break departmental silos and unite marketing, sales, and finance under one profit-focused logic.

What's included
  • Pre-session diagnostic of company commercial flow
  • Full-day or 2-day intensive (on-site or remote)
  • Custom case-work with your actual P&L data
  • Departmental alignment frameworks
  • Ready-to-implement system map
  • Follow-up review session (30 days post-workshop)
From $3,500 8+ participants · custom scope based on company size
Request a proposal
05 · Managed Operations

Marketing Outsourcing — Studio takes over your marketing operations.

You stop hunting for the right agency. You stop chasing freelancers. Studio takes full responsibility for your marketing execution — powered by a vetted partner network and AI-assisted systems. You get senior-level service. We handle the operations.

01
AI tools + automation

Workflows, generation, and analysis powered by AI where it removes friction — never as theatre.

02
Vetted partner network

Specialists Studio has already worked with and screened. No cold sourcing, no agency lottery.

03
14 years in marketing

Founder-led oversight from someone who has architected and run marketing across 60+ businesses.

04
Fast + quality output

Studio compresses the agency timeline: weekly cadence, real deliverables, no "we'll get back to you" drift.

Two ways Studio delivers

Either Studio executes directly — using its team, AI systems and proven playbooks. Or Studio finds the right specialists for the job from its partner network — and manages them under Studio accountability. Either way, one point of responsibility: Studio.

01

Social Media Management

What we run
  • Content architecture & calendar
  • Facebook, Instagram, LinkedIn management
  • Copywriting (posts, captions, hooks)
  • Content creation: short videos & images (AI-generated where appropriate)
What's not included
  • Replying to DMs & comments — your team owns that
02

Performance Advertising

What we run
  • Facebook + Instagram Ads
  • Google Ads (Search, Display, YouTube)
  • Advertising architecture (funnels, audiences, creatives)
  • Weekly performance reporting + optimization
  • Budget allocation logic tied to CAC/LTV
03

Email Marketing

What we run
  • Email architecture (sequences, broadcasts, segments)
  • Copywriting (welcome flows, nurture, sales, retention)
  • Reporting on open / click / conversion / revenue
  • List hygiene + deliverability monitoring
Custom monthly retainer · pricing depends on scope and channel mix. Minimum 3-month commitment to allow architecture to compound.
Discuss your operations
Studio architecture

Studio is the system. Davit is its spine.

One entity, two layers. Studio as the commercial machine. Davit as founder and strategic authority inside it. This isn't a branding choice — it's the operating model.

Layer 01 · Studio

Marketing Architect Studio

An architecture studio for established businesses. We help leadership teams find where growth is leaking — and build the commercial system that fixes it.

What we do

Diagnosis · Commercial architecture · System building · 3-month implementation rhythm · Managed operations

What we don't do

Generic agency services · Vague retainers · "We'll handle everything" promises · Volume-over-margin work

Delivery model

Founder-led · AI-assisted analysis · Vetted partner network for execution · Specialist support where needed

— Founded & led by
DC
Layer 02 · Founder

Davit Chkotua

Marketing Architect & Strategist
Studio's founder and lead strategic architect. 12+ years working on marketing and commercial strategy across multiple industries. Personally leads diagnostic engagements and founder/CEO-level relationships.
Full bio
Click where your doubt is

Studio doesn't try to convince you. It answers precisely.

Every business that comes to Studio has at least one real doubt. That's healthy. Pick the zone where yours lives — Studio's real position is right there.

"$1,500 is a lot for a diagnostic."

Studio's answer: The MRI finds where your business is bleeding money. If we don't find at least $1,200 in hidden losses, we refund 100% on day 14. The math has to be there. The price isn't "consulting hours" — it's diagnostic depth and commercial decision quality.

"50% upfront feels heavy."

Studio's answer: Payment kicks in only after the Fit conversation confirms format match. If we say it's not a fit, no money changes hands. Studio doesn't force engagements.

"Can we get a discount?"

Studio's answer: No. Discount-based engagements change the nature of the work. Price is a function of scope. If price doesn't fit, we adjust scope — not price.

"14 days feels short for a full diagnostic."

Studio's answer: MRI isn't a full audit — it's a diagnostic. We find the 3–5 priority bottlenecks that capture 80% of the leakage. Comprehensive audits often distract from priority — Studio doesn't do that.

"Will you replace our marketing team or agency?"

Studio's answer: Usually no — and often, MRI is most needed when an internal team or agency is already in place. MRI identifies whether the problem lives in strategy, positioning, processes, channels, conversion, or sales-marketing alignment. Your team executes from there.

"How much of my time will this take?"

Studio's answer: Maximum 3 hours over 14 days. One 60-minute kickoff call, one 2-hour blueprint walkthrough at the end. Your team handles data provision. No long meetings, no theater.

"My business is small. Is MRI overkill?"

Studio's answer: Honest answer — possibly. If your business is in launch or early-growth stage (under ~$80K/year), MRI isn't the right format. The 7-week Marketing Architecture program ($330+) is a better fit. That's diagnosis, not sales tactics.

"You don't have experience in my specific industry."

Studio's answer: Studio doesn't sell industry knowledge — it sells commercial system thinking. Unit economics, CAC, LTV, margin mechanics work identically across sectors. Industry-specific nuance is checked in the Fit conversation — if context is genuinely missing, we say so.

"What if I can't act on the Action Plan?"

Studio's answer: The Action Plan stays with you — it's your property. Studio doesn't pressure-sell Sync. If implementation rhythm is what you need, Sync is a separate scope. If not, the plan works on your timeline.

"What if your recommendation doesn't work?"

Studio's answer: MRI doesn't come with "guaranteed ROI" — no honest diagnostic does. What's guaranteed: structured diagnosis, real leakage points identified in numbers, concrete priority sequence. If we can't show you at least $1,200 in hidden losses on day 14, it's free.

Next step

Before you spend more on marketing — first figure out where the system breaks.

Book a free 30-minute Fit conversation. Before anything is paid for, we'll figure out together — is Marketing MRI the right format for your business?

Format
Fit conversation
screening, not a sales pitch
Duration
30 minutes
Zoom or in person
Cost
Free
no commitment

What happens next

  1. Your Fit Form arrives at Studio. Within 24 hours you'll get a verdict — fit or no fit.
  2. If we're a fit, we schedule a 30-minute Zoom call on your calendar.
  3. On the call we agree scope, price and timing. No hard sell, no pressure.
  4. If you need time to think, take it. Studio doesn't create artificial urgency.
Fit Form
5 fields · 60 seconds
We respond within 24 hours.
Question before filling? hello@marketingarchitect.net

Your Fit Form arrived at Studio.

We'll reply within 24 hours. If we're a fit — we'll schedule a 30-minute Zoom call directly on your calendar.

If the fit is unclear or anything needs checking — Studio writes back with a specific next step. No hard sell.